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The Executive Connection SM

a publication of The Virtual Executive Coach SM

"Vision + Accountability = Success!"

www.virtualexecutivecoach.com

May, 2010 

In This Issue:

1. Preview
2. Executive Summary
3. Dale Carnegie Rules
4. Helpful Hints


1. Preview
The Executive Connection explores the creative and analytical process of business development, team-building, and executive development. We are an interactive community of executives and small business owners who desire to network with like-minded high-performance executives to enhance our knowledge, skills, and aptitudes in the competitive business world.

Published monthly, the Newsletter offers coaching suggestions around the topics of: business development, financing, marketing, networking, incorporations, mergers, human resources, governmental regulations, and tax laws. Topics are presented from the perspective of Keith Barton and represent only his ideas on creating and running your business.

Because we are an interactive community of executives and business owners, other viewpoints are welcomed and may be printed in future monthly newsletters with permission from Keith Barton.


2. Executive Summary

May, 2010

Dear Executive Connection Subscriber,

This month's newsletter features: Dale Carnegie Rules


3. Dale Carnegie Rules

After his seminal book was published in 1936, How To Win Friends and Influence People has been translated into 47 languages and sold more than 30 million copies. The Secret which borrows on his book, Malcolm Gladwell's books, Blink, Outliers, The Tipping Point, and Thomas Friedman's Hot, Flat and Crowded all borrow on Carnegie's simple rules for motivational selling which can be seen from IPADs to church pulpits. The book is now an iPhone app which is the most downloaded app among business gurus. How is it that Carnegie's book has stood the test of time?

His success story is remarkable. He wasn't a businessman at all. Born in 1888 he was raised on a pig farm in Missouri and dabbled in correspondence courses and writing western novels. In his 20s he considered moving to California and becoming an actor. What did work for him is public speaking that proved to be his legacy in 1919. He changed his name for Carnagey to Carnegie when his name was to selling what Gates and Jobs are to computer software operating systems. Even Warren Buffett boasts of his diploma received from Carnegie's school of public speaking.

His 30 principles have stood the test of time and became the forerunner for other mega business bestsellers: The Man Nobody Knows by Bruce Barton, 1925; Up the Organization by Robert Townsend in 1970; and In Search of Excellence by Peters and Waterman, in 1982.

Carnegie boasted that he "presents, reiterates, and glorifies the obvious" because people want reassurance that they are capable of greatness. Sample chapters (copyrighted material in 1936 TOC) speak to: first impressions, making conversation, eliciting cooperation, use of self-deprecating humor, finding a problem to correct, managing people while promoting their success. Just about any management course today in B-schools borrow on the obvious that people inherently do not like to be managed by "know it alls" who use fear and intimidation to get results. This "John Wayne" approach to management may work in a budget crisis but the confrontative style is insulting to employees who have a sincere desire to do well for their bosses who recognize and promote talent.

In today's Fortune 500 world when global economies are interdependent and unity and corporate buy-in is essential across continents, cultural differences are critical to effective communication, cooperation, and loyalty. Brand names are less important today than people skills which are sadly lacking when corporate greed, takeovers, and hedge-fund managers bet on recessions. Too bad we don't have Dale Carnegie to guide us through this morass of corruption of electronic espionage, perjury, and stealing.


Helpful Hints:
  1. What did you like about your first boss? Where would you be today if he was still around to mentor your career?


  2. When you peruse the bestselling "How To" books, what strikes you as an overarching theme of motivating others? Trace back the connection to Carnegie's 1936 book.


  3. Do you think employee unions help or hurt labor and why?


SUBSCRIPTION INFORMATION

The Executive Connection SM is a free publication. If you want to continue to receive this Newsletter, you can SUBSCRIBE by clicking here or by sending a blank email message to keith_barton@att.net with the words SUBSCRIBE TO THE EXECUTIVE CONNECTION in the subject line.

To UNSUBSCRIBE click here or send a message to keith_barton@att.net with the word UNSUBSCRIBE TO THE EXECUTIVE CONNECTION in the subject line.

Be assured your name and email address are confidential. We do not sell, rent or share our mailing list with anyone.


Contact Information:

Keith Barton, Ph.D.
Voice: 281-583-5005
Fax: 281-583-5008
Web: http://www.virtualexecutivecoach.com
E-Mail: keith_barton@att.net
(c) Copyright 2010, Virtual Executive Coach SM and A. Keith Barton, Ph.D.
All rights reserved.


Distribution Rights:

The Executive Connection SM is copyrighted, but you may retransmit or distribute it to whomever you wish as long as not a single word is changed, added, or deleted, including the contact information. However, you may not copy it to a web site.

Republication of The Executive Connection SM in paper media is encouraged and permitted by individuals, organizations and associations, as long as the issue is reprinted in its entirety, without change, and includes the contact information.

With advance permission, we are happy to edit an issue to fit your space requirements. Republication also is encouraged under other circumstances. However, the advance permission of
A. Keith Barton, Ph.D. must be obtained in the event that changes in the text are desired.


The Executive Connection SM Mission:

The Executive Connection SM is dedicated to helping first-time business owners and executives to recognize resistance to change, while they create and manage their own businesses. My goal is to help you transform your vision into a successful business venture with the addition of accountability structures and silent partner.

The Executive Connection SM is a publication of The Virtual Executive Coach SM and Keith Barton, Ph.D.

We would like The Executive Connection SM to be as interactive as possible. If you have feedback, comments, topics you would like addressed, or can suggest additional resources to benefit us all, please email us at any time. Send your e-mail to keith_barton@att.net.

Please forward this issue to anyone you think would find The Executive Connection SM interesting and beneficial. Your recommendation helps us keep growing, and ensures an excellent exchange of information and techniques.


Archives:

You can read previous issues of The Executive Connection SM in our archive section.


About Keith Barton, Ph.D

Dr. Barton received his Ph.D. in 1972 from the University of Texas at Austin and has been a practicing therapist for over thirty years. He is a graduate of MentorCoach and is accepting new clients.

He has been an adjunct professor at the University of South Carolina, consultant to Fortune 500 companies in executive development, founded and managed Texas Community Living Ventures, Inc., in 1986 for providing group home services to persons with mental retardation. Keith founded and has been running a clinical practice in Northwest Houston since 1990.

He writes part-time with the goal of completing one novel a year. His desire to coach others derives from his passionate interest in helping others become attuned to their creative powers of storytelling.

Dr. Barton has training in coaching, cognitive and family therapy and health psychology. He has published articles, made presentations and conducted workshops about:

Small Business Development
Employee Wellness Programs
Anxiety and achievement
Stress management
Self-esteem
Communication skills
Leadership styles
Core values in the workplace
Executive Development
High-performance groups
Physician support groups
Writer support groups

© 2010 The Virtual Executive Coach SM and Keith Barton.




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