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2010 Executive Tidbits
Price of denim jeans: 47% under $25, 37% $25-50, and 16% over $50.
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The Executive Connection SM

a publication of The Virtual Executive Coach SM

"Vision + Accountability = Success!"

www.virtualexecutivecoach.com

June, 2010 

In This Issue:

1. Preview
2. Executive Summary
3. Are CareerBuilder and Monster Worth It?
4. Helpful Hints


1. Preview
The Executive Connection explores the creative and analytical process of business development, team-building, and executive development. We are an interactive community of executives and small business owners who desire to network with like-minded high-performance executives to enhance our knowledge, skills, and aptitudes in the competitive business world.

Published monthly, the Newsletter offers coaching suggestions around the topics of: business development, financing, marketing, networking, incorporations, mergers, human resources, governmental regulations, and tax laws. Topics are presented from the perspective of Keith Barton and represent only his ideas on creating and running your business.

Because we are an interactive community of executives and business owners, other viewpoints are welcomed and may be printed in future monthly newsletters with permission from Keith Barton.


2. Executive Summary

June, 2010

Dear Executive Connection Subscriber,

This month's newsletter features: Are CareerBuilder and Monster Worth It?


3. Are CareerBuilder and Monster Worth It?

Fortune 500 has an interesting article this month by Jena McGregor who quizzed senior-level job seekers who spend three hours daily on job boards, only to get little feedback and even fewer offers. Generally these two behemoth sites are "where everyone goes after a layoff." However, fewer than 13% of those on these sites received offers which is not a good return on your time investment-time you could spend networking with people in your LinkedIn network, church, civic group, or family and friends.

McGregor offers four strategies for getting back into the workforce:
  1. Use the aggregators simplyhired.com and indeed.com:
    These two URLs search thousands of job boards and employer sites for free. Both tell you what LinkedIn contacts you have at a company posting a job from your alma mater to like interests.

  2. Make yourself reachable:
    Half of those seeking jobs never respond to emails. Todd Barone of Integris Consulting Group suggests signing up for professional association directories: CPA associations, non-profit executive directors, professional trade organizations.

  3. Look for leads:
    Try to find someone in the company that is a LinkedIn acquaintance to offer an introduction for you; this saves time from breakfast group meetings and Chamber of Commerce meetings who are more interested in offering free workshops than networking jobs for you.

  4. Watch for sales pitches on the "big boards":
    Most of which are multi-level marketing scams. If you get contacted generally they want an initial investment and you might find yourself buying into a franchise you know nothing about.
Seventy-five percent of Monster's job seekers already have a job. Companies seeking mid- to senior-level executives follow passive leads which targets people who have jobs who may want to move to a different corner office. These "job switchers" greatly inflate Career Builder and Monster's stats in finding jobs for folks who just want a better job.

Ninety percent of all job leads do not come from job boards--they come from social contacts. Forget Facebook which is a time waster of minutia that no one reads; look for upstart company, Brightfuse which has three million users (compared to LinkedIn's 55 million).

Another interesting article in the same Fortune issue by Ken Dychtwald who has made himself an expert on boomers and aging. As any career coach will tell you, the task is not simply rewriting your resume, but rewriting your life.

He has three suggestions:
  1. Reframe what work means to you.
    Do you want to turn a hobby into work after retirement from the corner office? Perhaps you want to start volunteering at a local charity and use your new network to parlay into a part-time job.

  2. Don't play the youth game.
    Use your gray hair (or no hair) and conservative dress to advertise that you're older, wiser, and more selective about your future time contributions to society. SCORE (Senior Corps of Retired Executives), SBA workshops, helping at a local job fair are interesting ways to meet people and offering your talent gratis. Stress your good judgment in managing others, brainstorming and business development skills.

  3. Target industries with older clients:
    Like adventure travel, luxury cars, lifelong learning seminars, retail for seniors, retirement seminars and coaching.
If you don't mind some shameless marketing look at my book, Retirement is for Sissies, available on Amazon.com or BN.com on how to turn your retirement years into fun and profit while living below your means with less stress and more time for family and friends.


Helpful Hints:
  1. Go to a retirement seminar at your local college or university for job leads, lectures, and new networks of people your own age. Many alumni groups offer these services online.


  2. Go to an SBA seminar on how to start a business with governmental assistance. Minority-owned businesses receive tax breaks and incentives that minimize risk.


  3. Hire a career coach, who specializes in retirement issues; I'm available but go visit www.coachfederation.org for a listing of career coaches who can offer insight into job strategies for redesigning your personal and job goals after retirement.


SUBSCRIPTION INFORMATION

The Executive Connection SM is a free publication. If you want to continue to receive this Newsletter, you can SUBSCRIBE by clicking here or by sending a blank email message to keith_barton@att.net with the words SUBSCRIBE TO THE EXECUTIVE CONNECTION in the subject line.

To UNSUBSCRIBE click here or send a message to keith_barton@att.net with the word UNSUBSCRIBE TO THE EXECUTIVE CONNECTION in the subject line.

Be assured your name and email address are confidential. We do not sell, rent or share our mailing list with anyone.


Contact Information:

Keith Barton, Ph.D.
Voice: 281-583-5005
Fax: 281-583-5008
Web: http://www.virtualexecutivecoach.com
E-Mail: keith_barton@att.net
(c) Copyright 2010, Virtual Executive Coach SM and A. Keith Barton, Ph.D.
All rights reserved.


Distribution Rights:

The Executive Connection SM is copyrighted, but you may retransmit or distribute it to whomever you wish as long as not a single word is changed, added, or deleted, including the contact information. However, you may not copy it to a web site.

Republication of The Executive Connection SM in paper media is encouraged and permitted by individuals, organizations and associations, as long as the issue is reprinted in its entirety, without change, and includes the contact information.

With advance permission, we are happy to edit an issue to fit your space requirements. Republication also is encouraged under other circumstances. However, the advance permission of
A. Keith Barton, Ph.D. must be obtained in the event that changes in the text are desired.


The Executive Connection SM Mission:

The Executive Connection SM is dedicated to helping first-time business owners and executives to recognize resistance to change, while they create and manage their own businesses. My goal is to help you transform your vision into a successful business venture with the addition of accountability structures and silent partner.

The Executive Connection SM is a publication of The Virtual Executive Coach SM and Keith Barton, Ph.D.

We would like The Executive Connection SM to be as interactive as possible. If you have feedback, comments, topics you would like addressed, or can suggest additional resources to benefit us all, please email us at any time. Send your e-mail to keith_barton@att.net.

Please forward this issue to anyone you think would find The Executive Connection SM interesting and beneficial. Your recommendation helps us keep growing, and ensures an excellent exchange of information and techniques.


Archives:

You can read previous issues of The Executive Connection SM in our archive section.


About Keith Barton, Ph.D

Dr. Barton received his Ph.D. in 1972 from the University of Texas at Austin and has been a practicing therapist for over thirty years. He is a graduate of MentorCoach and is accepting new clients.

He has been an adjunct professor at the University of South Carolina, consultant to Fortune 500 companies in executive development, founded and managed Texas Community Living Ventures, Inc., in 1986 for providing group home services to persons with mental retardation. Keith founded and has been running a clinical practice in Northwest Houston since 1990.

He writes part-time with the goal of completing one novel a year. His desire to coach others derives from his passionate interest in helping others become attuned to their creative powers of storytelling.

Dr. Barton has training in coaching, cognitive and family therapy and health psychology. He has published articles, made presentations and conducted workshops about:

Small Business Development
Employee Wellness Programs
Anxiety and achievement
Stress management
Self-esteem
Communication skills
Leadership styles
Core values in the workplace
Executive Development
High-performance groups
Physician support groups
Writer support groups

© 2010 The Virtual Executive Coach SM and Keith Barton.




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