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IBM, P&G, General Mills, McKinsey, and McDonald's have the best manager training programs according to Fortune 2009.
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The Executive Connection SM

a publication of The Virtual Executive Coach SM

"Vision + Accountability = Success!"

www.virtualexecutivecoach.com

September, 2009 

In This Issue:

1. Preview
2. Executive Summary
3. The Battle of the Smartphones
4. Helpful Hints


1. Preview
The Executive Connection explores the creative and analytical process of business development, team-building, and executive development. We are an interactive community of executives and small business owners who desire to network with like-minded high-performance executives to enhance our knowledge, skills, and aptitudes in the competitive business world.

Published monthly, the Newsletter offers coaching suggestions around the topics of: business development, financing, marketing, networking, incorporations, mergers, human resources, governmental regulations, and tax laws. Topics are presented from the perspective of Keith Barton and represent only his ideas on creating and running your business.

Because we are an interactive community of executives and business owners, other viewpoints are welcomed and may be printed in future monthly newsletters with permission from Keith Barton.


2. Executive Summary

September, 2009

Dear Executive Connection Subscriber,

This month's newsletter features: The Battle of the Smartphones


3. The Battle of the Smartphones*

It's that time of year when Fortune unveils its list of fastest growing companies. Heading the list is Research in Motion (RIM) from Waterloo, Ontario which has produced a phenomenal ROI of 45% each year for the past three years and 84% last year. You may not recognize the company but you've heard of the BlackBerry that President Obama and everyone else in the world carries with them to stay connected. Its newest product, The BlackBerry Curve, is now the top selling Smartphone in the U.S., rivaled only by the Apple iPhone.

The founders, Jim Balsillie and Mike Lazaridis share the CEO job (a most unusual management approach). The extroverted Balsillie is the freewheeling marketer who will talk your ear off while the introverted Lazaridis shies away from the limelight. In 2006, Nokia owned the Smartphone market with 49% with RIM sharing just 7%. In 2009 Q1 RIM jumped to 20% at Nokia's and others' expense, with Nokia losing 8% and all other phones losing 9%. Since the launch of the Apple's iPhone, RIM's quarterly sales have tripled from 1.1 Billion to 3.4 Billion.

Over the last ten years, RIM has sold more than 65 million phones to 28.5 million subscribers. BlackBerry has made the switch from business to consumer phone with the addition of its Messenger a hit among teens. In 2013, Smartphones will comprise 20% of the total phone market. With Dell's introduction this year of the Pre on the Sprint network, the revitalized Palm may make some inroads, but my money's on BlackBerry to control the phone market.

Demographics separate the legions of iPhone and BlackBerry consumers. Three-fourths of BlackBerry users received their phone from their boss, while Apple has its 50,000 App features. Business Apps include Excel spreadsheets to review budgets and then email to the boss, while Apple has a huge game library. BlackBerry users do not pay a fee to break a contract while Apple users don't like any carriers, preferring the cool Apps BlackBerry users prefer to email while flying, while Apple users prefer Twitter.

The top five Apps with BlackBerry users are:
  1. Vlingo Plus
  2. Calorie Tracker
  3. Memory Booster
  4. The Flashlight
  5. Uno
Apples top five Apps are:
  1. Camera Zoom
  2. Bookworm
  3. Cartoon Wars
  4. The Price is Right
  5. Ragdoll Blaster
The marketing approaches are different for the top two Smartphone companies: Apple has hitched its train to AT&T while BlackBerry affiliates with all carriers to make individual Apps.

RIM has begun to tackle Nokia's hold on Europe by forming partnerships with 475 carriers in 160 countries. Going global is the next big wave for Smartphones. BlackBerry plans to get into the social networking business with the success of Twitter, Facebook, and MySpace. The teen market is booming with MP3 with a plasma phone screen, camera, GPS, games, and Facebook Apps. BlackBerry now has App World, a virtual storefront that collects most BlackBerry Apps in one central location. App developers keep 80% of what they sell on BlackBerry (Apple developers only receive 70%).


* Jessi Hempel's How BlackBerry Does It, in Fortune's August 2009 issue, page 92.



Helpful Hints:
  1. What Smartphone do you use and why?


  2. What is your favorite App? Does it increase work productivity or your fun quotient?


  3. Do you think Netbooks (smaller laptops under $200) will hurt the current Smartphone market? If so, why?


SUBSCRIPTION INFORMATION

The Executive Connection SM is a free publication. If you want to continue to receive this Newsletter, you can SUBSCRIBE by clicking here or by sending a blank email message to keith_barton@att.net with the words SUBSCRIBE TO THE EXECUTIVE CONNECTION in the subject line.

To UNSUBSCRIBE click here or send a message to keith_barton@att.net with the word UNSUBSCRIBE TO THE EXECUTIVE CONNECTION in the subject line.

Be assured your name and email address are confidential. We do not sell, rent or share our mailing list with anyone.


Contact Information:

Keith Barton, Ph.D.
Voice: 281-583-5005
Fax: 281-583-5008
Web: http://www.virtualexecutivecoach.com
E-Mail: keith_barton@att.net
(c) Copyright 2009, Virtual Executive Coach SM and A. Keith Barton, Ph.D.
All rights reserved.


Distribution Rights:

The Executive Connection SM is copyrighted, but you may retransmit or distribute it to whomever you wish as long as not a single word is changed, added, or deleted, including the contact information. However, you may not copy it to a web site.

Republication of The Executive Connection SM in paper media is encouraged and permitted by individuals, organizations and associations, as long as the issue is reprinted in its entirety, without change, and includes the contact information.

With advance permission, we are happy to edit an issue to fit your space requirements. Republication also is encouraged under other circumstances. However, the advance permission of
A. Keith Barton, Ph.D. must be obtained in the event that changes in the text are desired.


The Executive Connection SM Mission:

The Executive Connection SM is dedicated to helping first-time business owners and executives to recognize resistance to change, while they create and manage their own businesses. My goal is to help you transform your vision into a successful business venture with the addition of accountability structures and silent partner.

The Executive Connection SM is a publication of The Virtual Executive Coach SM and Keith Barton, Ph.D.

We would like The Executive Connection SM to be as interactive as possible. If you have feedback, comments, topics you would like addressed, or can suggest additional resources to benefit us all, please email us at any time. Send your e-mail to keith_barton@att.net.

Please forward this issue to anyone you think would find The Executive Connection SM interesting and beneficial. Your recommendation helps us keep growing, and ensures an excellent exchange of information and techniques.


Archives:

You can read previous issues of The Executive Connection SM in our archive section.


About Keith Barton, Ph.D

Dr. Barton received his Ph.D. in 1972 from the University of Texas at Austin and has been a practicing therapist for over thirty years. He is a graduate of MentorCoach and is accepting new clients.

He has been an adjunct professor at the University of South Carolina, consultant to Fortune 500 companies in executive development, founded and managed Texas Community Living Ventures, Inc., in 1986 for providing group home services to persons with mental retardation. Keith founded and has been running a clinical practice in Northwest Houston since 1990.

He writes part-time with the goal of completing one novel a year. His desire to coach others derives from his passionate interest in helping others become attuned to their creative powers of storytelling.

Dr. Barton has training in coaching, cognitive and family therapy and health psychology. He has published articles, made presentations and conducted workshops about:

Small Business Development
Employee Wellness Programs
Anxiety and achievement
Stress management
Self-esteem
Communication skills
Leadership styles
Core values in the workplace
Executive Development
High-performance groups
Physician support groups
Writer support groups

© 2009 The Virtual Executive Coach SM and Keith Barton.




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