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The Executive Connection SM

a publication of The Virtual Executive Coach SM

"Vision + Accountability = Success!"

www.virtualexecutivecoach.com

June, 2008 

In This Issue:

1. Preview
2. Executive Summary
3. What's With The Economy?
4. Helpful Hints


1. Preview
The Executive Connection explores the creative and analytical process of business development, team-building, and executive development. We are an interactive community of executives and small business owners who desire to network with like-minded high-performance executives to enhance our knowledge, skills, and aptitudes in the competitive business world.

Published monthly, the Newsletter offers coaching suggestions around the topics of: business development, financing, marketing, networking, incorporations, mergers, human resources, governmental regulations, and tax laws. Topics are presented from the perspective of Keith Barton and represent only his ideas on creating and running your business.

Because we are an interactive community of executives and business owners, other viewpoints are welcomed and may be printed in future monthly newsletters with permission from Keith Barton.


2. Executive Summary

June, 2008

Dear Executive Connection Subscriber,

This month's newsletter features: What's With The Economy?


3. What's With The Economy?

Listening to the pundits causes us to believe that we're already in a recession -- gas prices soaring, corn prices increasing for alternative fuels, food costs up. It's gloom and doom again as if we're headed into another 1929-1933 economic depression. However, until the demand side of the economic equation changes, we will continue to see higher prices.

George Bush was in Palestine today trying to persuade them to increase supply to lower oil prices. He was met with indifference. He shouldn't have been surprised. The U.S. still pays a miniscule amount for gasoline per capita consumption compared to Europe and other parts of the world.

Let me share with you some examples of consumer behavior that tells me we will continue to see soaring gas prices.
  • SUVs and other V-8 muscle cars continue to dominate U.S. roadways. The three top selling vehicles are the BMW, Mercedes, and Lexus. Forget the hybrids; they remain an anomaly on the American roadways.

  • People continue to fly despite jet fuel prices that have quadrupled over the last three years. Despite IT video-conferencing, meetings remain the dominate means of conducting business globally.

    The cost of doing business increases as the profit margins increase -- guess who is paying for these increases? You and me every time we gas up.

  • American technology continues to escalate exponentially as IPODs, IPhones, LEDs, and microchips continue to decrease in price and consumers line-up for the next new game platform and flat screen TV.

    Now HD DVD will become a standard in February, 2009, and Americans will have to convert to a digital signal if they already haven't. Pity the poor guy who still receives a snowy picture with rabbit ears and aluminum foil.

  • Despite healthcare advances, we let drug companies continue to bombard us with pills for every ailment, from erectile dysfunction to acid reflux. We now have "the purple pill," the "blue pill," the "pink pill" and the "butterfly pill," because drug companies must push the illness model rather than the wellness model, and doctors are reduced to "pill pushers". Again, consumer drug costs rise exponentially compared to the CPI because drug companies create a "false demand" for medication.

  • If you ever find yourself at a drive-thru again (take my word, don't go there), how many times does the person ask you if you want twelve other items besides your salad? Another example of consumerism masquerading as consumer demand.

  • And what's with the sports apparel industry? Do we have to have matching workout clothes to look our best as we sweat in the gym? And what's with the logos? Does the little "checkmark" give you an advantage, or does it just put more money in the other guy's pocket. Besides sweat, you're giving up dollars in the gym.

    And who needs a personal trainer after three months? If you haven't figured out the machines yet, then take up walking. It's better for you unless you want to pay your orthopedic surgeon for your next rotator cuff surgery because of your insatiable desire to lift more weight.
So as we go through the DJIA I've touched on transportation, apparel, energy, entertainment, and technology. Next time the Dow takes a dive, look at how much you're spending on needless "stuff" and ask yourself, "Do I feel lucky, yet?" (Thanks and apologies to my man, Clint).


Helpful Hints:
  1. Take out your checkbook or credit card statement now and look at your last variable expenses. Did you absolutely have to spend that money (need) or did you make an impulse purchase because of greed and ease of credit (want)?

  2. Next time you clean out your closet and give to Goodwill or other notable charity, do you go out and replace your clothing? If you do, you haven't learned the basic axiom of supply and demand.

  3. Do you contribute to a retirement program? If you do, you're lucky, even if you are self-employed. Cut demand and prices will go down. Just look at last year's bestsellers on the bargain table for $4.95.


SUBSCRIPTION INFORMATION

The Executive Connection SM is a free publication. If you want to continue to receive this Newsletter, you can SUBSCRIBE by clicking here or by sending a blank email message to keith_barton@att.net with the word SUBSCRIBE in the subject line.

To UNSUBSCRIBE click here or send a message to keith_barton@att.net with the word UNSUBSCRIBE in the subject line.

Be assured your name and email address are confidential. We do not sell, rent or share our mailing list with anyone.


Contact Information:

Keith Barton, Ph.D.
Voice: 281-583-5005
Fax: 281-583-5008
Web: http://www.virtualexecutivecoach.com
E-Mail: keith_barton@att.net
(c) Copyright 2008, Virtual Executive Coach SM and A. Keith Barton, Ph.D.
All rights reserved.


Distribution Rights:

The Executive Connection SM is copyrighted, but you may retransmit or distribute it to whomever you wish as long as not a single word is changed, added, or deleted, including the contact information. However, you may not copy it to a web site.

Republication of The Executive Connection SM in paper media is encouraged and permitted by individuals, organizations and associations, as long as the issue is reprinted in its entirety, without change, and includes the contact information.

With advance permission, we are happy to edit an issue to fit your space requirements. Republication also is encouraged under other circumstances. However, the advance permission of
A. Keith Barton, Ph.D. must be obtained in the event that changes in the text are desired.


The Executive Connection SM Mission:

The Executive Connection SM is dedicated to helping first-time business owners and executives to recognize resistance to change, while they create and manage their own businesses. My goal is to help you transform your vision into a successful business venture with the addition of accountability structures and silent partner.

The Executive Connection SM is a publication of The Virtual Executive Coach SM and Keith Barton, Ph.D.

We would like The Executive Connection SM to be as interactive as possible. If you have feedback, comments, topics you would like addressed, or can suggest additional resources to benefit us all, please email us at any time. Send your e-mail to keith_barton@att.net .

Please forward this issue to anyone you think would find The Executive Connection SM interesting and beneficial. Your recommendation helps us keep growing, and ensures an excellent exchange of information and techniques.


Archives:

You can read previous issues of The Executive Connection SM in our archive section.


About Keith Barton, Ph.D

Dr. Barton received his Ph.D. in 1972 from the University of Texas at Austin and has been a practicing therapist for over thirty years. He is a graduate of MentorCoach and is accepting new clients.

He has been an adjunct professor at the University of South Carolina, consultant to Fortune 500 companies in executive development, founded and managed Texas Community Living Ventures, Inc., in 1986 for providing group home services to persons with mental retardation. Keith founded and has been running a clinical practice in Northwest Houston since 1990.

He writes part-time with the goal of completing one novel a year. His desire to coach others derives from his passionate interest in helping others become attuned to their creative powers of storytelling.

Dr. Barton has training in coaching, cognitive and family therapy and health psychology. He has published articles, made presentations and conducted workshops about:

Small Business Development
Employee Wellness Programs
Anxiety and achievement
Stress management
Self-esteem
Communication skills
Leadership styles
Core values in the workplace
Executive Development
High-performance groups
Physician support groups
Writer support groups

© 2010 The Virtual Executive Coach SM and Keith Barton.




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